A decade of Die Happy Tonight, New York Cities favorite lap dance party.

Crafted under the spell of Die Happy Tonight, the world famous lap dance party sensation of New York City, Rosewood Theater stands as a unique masterpiece in the global cabaret club scene. Here is our story…

In the summer of 2012, in the heart of the city that never sleeps, a young man grew weary of the conventional strip club scene – the relentless hustle, the bland atmosphere, the lack of soul. A group of friends proposed a daring idea – a soirée with adventurous women in his New York City loft. And so, the tale takes a turn into mystic folklore.

For four eye opening years, he curated invitation-only events that unfolded like dreams, evolving from intimate gatherings in his home to exclusive venues across the vibrant cities of New York, Los Angeles, and Miami. Thus emerged Die Happy Tonight, a haven for the bold and adventurous, a boutique hospitality group and private membership club.

In the summer of 2018, two esteemed hospitality maestros approached him, seeking to upgrade a conventional strip club. Behold the creation of Rosewood Theater, hailed as "the world's most liberating club." This 5,000-square-foot Hudson Yards duplex seamlessly blends art, entertainment, and eroticism, upholding the underground charm that defined Die Happy Tonight. No strip club feel – just a refined, upscale ambiance with captivating "models" ready to offer, if fate permits, the lap dance of a lifetime. A truly unparalleled experience in the world of adult clubs.

Today we celebrate a decade of empowerment, expression and exploration. Over 10 years Die Happy Tonight ushered in a new era of stripclub and created a safe place for both men and women to explore their erotic selves. Where a woman’s erotic expression is honored and celebrated. Where religious and political dogmas are broken. Where shame around sex is replaced with acceptance, curiosity and exploration. A place where the dance of shadows takes flight. Where we remember the art of living…and honor the masterpiece that is woman. Join us as we continue to re-imagine and co-create such a place. A very special thank you to all those brave souls who have dared to dream with us over the past decade. You have made art with us in so many ways. Our story would not be possible without you. What beauty will we create next?